I had been mulling the idea of advertising or even "subliminal persuasion" over my mind for some time. Geneva is obviously a pretty wealthy city and on my journey in to work, once I catch the bus at the border (with my musings and €10 bag for company), I go past a few high-end shops in the centre of town - Gucci, Louis Vuitton, etc., but there is one advert outside a shop that I absolutely hate. I have no idea why it bothers me so much but I think it is so lame and no way would it persuade me to part with my money (even assuming I had that kind of money - which I don't). I can't say their stuff isn't good or quality or anything like that - I just hate the ad!
I think the guy is supposed to look like some sexy silver fox (obviously with money) and so appealing to the young, beautiful woman behind him. I personally think he looks like the Lion King's geriatric granddad and I think that's what bothers me. All their ads seem to show some suave, sophisticated man being "adored" from a distance by some insipid waif. It just gets on my nerves, I suppose.
Talking of irritating adverts, the worst I can think of at the moment is that bloody awful Moneysupermarket.com ad! I think Sharon Osbourne actually appears in it too but I can't bear to watch it through to the end!
Which then got me to thinking about what some people will do for money (or more to the point, what won't some people do for money)? Like these bloody awful reality TV shows (cue raised eyebrows, startled look, dramatic music and tears), Real Housewives Of Fill-In-The-Blank, Keeping Up With The You-Know-Who-You-Wished-You'd-Never-Heard-Ofs, I'm A Celebrity Watch Me Chew On A Piece Of Camel's Ass etc! I have never sat down and watched any of these programmes but have come across them, on a few unfortunate occasions, while channel hopping, and I can't believe my eyes. I mean, once you have had sex with a total stranger on TV what does the next person have to do to top that? Just how vulgar do you have to be, or how low do you have to go to "win"? Beats me. I suppose the film Indecent Proposal really put that idea out there didn't it?
Now I'm no Demi Moore (never was, never will be) but after my ex left I briefly dated a very wealthy Spanish lawyer (Mr. Testosterone Plus - great fun for a while but not in the long run). One day he asked me how much money I had to borrow to buy my ex out of the house. After I told him he offered to pay it off for me! I just laughed (because he was obviously joking right?) but when he said it a second time "because I have given more money than that to the Prado" (and after I had picked myself up off the floor) it took me about three seconds to say "thanks, but no thanks"! He couldn't believe it (and neither could I frankly) but I had to explain to him that you can never put a price on freedom and I value mine too much! Although we have since split, I think that may be the reason we've remained friends to this day. No amount of money is worth giving up your independence for - it's worth more than gold dust!